Etablierte Prozesse im Tagesgeschäft von Ärzten, Apotheken, Großhändlern, der pharmazeutischen Industrie und Krankenkassen werden immer digitalisierter, Gesundheitsdaten mittels künstlicher Intelligenz gespeichert oder ausgewertet. Gleichzeitig wollen Patienten - unsere Kunden - mehr Verantwortung für ihre Gesundheit übernehmen, was durch Nutzung ihrer eigenen gesundheitsbezogenen digitalen Informations- und Plattformtechnologien möglich ist. Mit diesen digitalen Verbesserungen erwartet der Patient eine individuellere medizinische Versorgung. Personalisierte und präzise Medizin bietet diese individuelle und effektive Behandlung. Reduzierung von Medikamentenversagen und Nebenwirkungen sowie E
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